The Dark Horse Contender for the 2024 Tour de France: Carlos RodriguezAnd one wild card pick: the breakout sensation Matteo JorgensonJun 20Jun 20
The Dark Horse Contender for the 2023 Tour de France: David GauduThis post is sponsored by Seaweed for the People™.Jun 19, 2023Jun 19, 2023
How to Help Your Customers Decide to Buy, Part 1When you’re writing sales copy, your job is to help customers decide to buy. Here’s one way to do it.Sep 6, 2022Sep 6, 2022
“You Can’t Make a Living as a Writer” and Other MythsHow and why writing can be a lucrative way to make a living now.Aug 23, 2022Aug 23, 2022
What the Pumpkin Spice Latte Teaches Us About Scarcity MarketingSoon you can buy something you’ve been missing.Aug 23, 2022Aug 23, 2022
A Marketing Stunt That Became the Tour de FranceHow a struggling newspaper changed pro cycling forever.Jul 13, 20221Jul 13, 20221
Story-Driven Email Marketing: How Does It Work?When I talk to marketers and business owners about email, they understand its value. But they often ask, “What should I write?”Jul 12, 2022Jul 12, 2022
All the Skills and Knowledge You’re Not UsingLet’s take a look at your subject matter experience (even expertise).Jun 28, 2022Jun 28, 2022