Last year’s Tour de France outcome shocked the world, though it wasn’t a complete surprise. Tadej Pogacar had been hunting the heels of Primoz Roglic throughout the Tour and nearly on his own, having far less support from his UAE team than Roglic’s Jumbo Visma army in yellow and black. Pogacar stole the yellow jersey in the penultimate stage of the Tour, the individual time trial, going from nearly a minute behind to a minute ahead of Roglic.

Though Roglic will certainly be out for a rematch during this year’s Tour, and Pogacar is looking very prepared to defend his…

If you follow the five steps outlined in this guide, you’ll be on your way to automating your marketing. Instead of marketing being an ugly, shot-in-the-dark process, you’ll have a system for attracting and promoting to potential customers.

If you’re a small business owner looking to sell your products and services online, this will be especially relevant to you.

To escape the marketing grind, here’s what you need to do:

Step 1: Get Clear on Your 3 M’s

Here comes another free-for-all.

Photo by Simon Connellan on Unsplash

Last year’s Tour de France was something of a free-for-all in the absence of four-time Tour winner Chris Froome, and it certainly delivered on unexpected thrills. But this year’s Tour is bound to be a free-for-all for a different reason: Packed with star power across a handful of talented teams, it’s truly anyone’s game. Not only that, but the battle to protect big players may leave openings for dark horses and young opportunists. The Critérium du Dauphiné just showed us that anything is possible — and that the top spots in the Tour will be anything…

It’s not as much about form as you might think.

Photo by Howard Bouchevereau on Unsplash

Since the restart of the pro cycling season, the contenders for the yellow jersey at the 2020 Tour de France have emerged. Their names are familiar: Last season’s top performers have not disappointed, but they’ve faced the test of uncertainty, delays, and races marked by serious incidents. As they head into the Criterium du Dauphine (August 12–16), their capabilities will be on full display.

Aside from race-ending elements like crashes, injury, or illness, I believe there’s one key factor that will determine the winner: The ability to deal with adversity.

Why Expecting the Unexpected Will Be Key for Top Contenders

The case for Nairo Quintana.

Photo by James Orr on Unsplash

UPDATED 8/26/20 to reflect Tour team selections

The 2020 Tour de France is destined for competitive mayhem, with Jumbo Visma looking like the team to beat even as a slew of Ineos talent flanks former Tour winner Egan Bernal. Geraint Thomas and Chris Froome have been dropped, allowing Ineos to focus solely on supporting the young Colombian. Steven Kruijswijk is unable to ride the Tour due to injuries he sustained in the recent Criterium du Dauphine. Now all eyes are on riders like Tom Dumoulin, who placed second overall in the 2018 Tour, and Slovenian star Primož Roglič, winner of…

It’s about to get a little more awkward within Team Ineos.

Photo by Simon Connellan on Unsplash

After months of rumors, it’s been announced that four-time Tour de France winner Chris Froome is moving to Team Israel Start-Up Nation in 2021. Many speculated that Froome might make a mid-season move because his current team, Ineos, has two other Tour winners on its roster, Geraint Thomas and Egan Bernal. However, the contract through December 2020 could not be broken without permission from Ineos, which they have now not chosen to renew. …

Get ready: The 2020 Tour is poised to be a wild ride.

(Photo by paolo candelo on Unsplash)

In order to get ready for this year’s Tour de France — which could be one of the only major sporting events of 2020 — we need to remember the insanity of last year’s edition.

Four-time Tour winner Chris Froome of Team Ineos did not ride the 2019 Tour. On a practice ride during the Critérium du Dauphiné last year (which took place in June, just prior to July’s Tour), he broke his right femur, his elbow, and several ribs. Apparently this happened when he took a hand off the handlebars to blow his nose and got caught by a…

Or do they just say they do?

Photo by Vlad Tchompalov on Unsplash

If you’ve seen the recent surge of solidarity coming from brands, whether through email, commercials, or social media, you may be wondering the same thing that I am: Do brands really care about Black Lives Matter, or do they just say they do?

My hope is that if brands say they care, they actually do. But we’ve all watched businesses big and small become opportunist in the current cultural moment. You don’t have to look far: When the COVID-19 quarantine commenced here in the US, you (like me) probably saw companies you barely…

Recently, I read a Medium article by a writer who pulled the plug on his email list of 38,000 subscribers.

He said it was too expensive to maintain, that he was intimidated to send “mass emails,” and that replies from readers and unsubscribe requests “jammed” up his inbox. He wanted to focus on writing instead.

As a professional copywriter who has helped entrepreneurs make thousands, hundreds of thousands, and even millions of dollars launching products over email, I was astonished.

I thought perhaps I’ve spent too many years in the center of the product launching universe; I’ve forgotten that people…

This article was originally published on

If you’re frustrated with the fickle nature of social media, the lack of comments on your blog, or the complicated world of Facebook and Instagram ads, you’re not alone.

I’m a professional copywriter and a digital marketing specialist. I talk to a lot of people who hate marketing their work online, mostly because it’s a hornet’s nest of competing for attention, spending precious time (and money), and having little to no idea of what will produce results for you.

If you can relate, and you’re tired of the grind that it takes to get noticed online, you’re in the right…

Anna McKenzie

Christ follower. Copywriter-in-Chief @ CreativeDemand, LLC. Author of Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store