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Anna McKenzie

Anna McKenzie

·

Jun 20, 2024

The Dark Horse Contender for the 2024 Tour de France: Carlos Rodriguez

And one wild card pick: the breakout sensation Matteo Jorgenson

The Dark Horse Contender for the 2024 Tour de France: Carlos Rodriguez

Anna McKenzie

·

Jun 19, 2023

The Dark Horse Contender for the 2023 Tour de France: David Gaudu

This post is sponsored by Seaweed for the People™.

The Dark Horse Contender for the 2023 Tour de France: David Gaudu

Anna McKenzie

·

Sep 6, 2022

How to Help Your Customers Decide to Buy, Part 1

When you’re writing sales copy, your job is to help customers decide to buy. Here’s one way to do it.

How to Help Your Customers Decide to Buy, Part 1

Anna McKenzie

·

Aug 23, 2022

“You Can’t Make a Living as a Writer” and Other Myths

How and why writing can be a lucrative way to make a living now.

“You Can’t Make a Living as a Writer” and Other Myths

Anna McKenzie

·

Aug 23, 2022

What the Pumpkin Spice Latte Teaches Us About Scarcity Marketing

Soon you can buy something you’ve been missing.

What the Pumpkin Spice Latte Teaches Us About Scarcity Marketing

Anna McKenzie

·

Jul 13, 2022

A Marketing Stunt That Became the Tour de France

How a struggling newspaper changed pro cycling forever.

A Marketing Stunt That Became the Tour de France

Anna McKenzie

·

Jul 12, 2022

Story-Driven Email Marketing: How Does It Work?

When I talk to marketers and business owners about email, they understand its value. But they often ask, “What should I write?”

Story-Driven Email Marketing: How Does It Work?

Anna McKenzie

·

Jul 5, 2022

The Power of Quantifying Your Life

Don’t lose track of these hours.

The Power of Quantifying Your Life

Anna McKenzie

·

Jun 28, 2022

All the Skills and Knowledge You’re Not Using

Let’s take a look at your subject matter experience (even expertise).

All the Skills and Knowledge You’re Not Using

Anna McKenzie

·

Jun 21, 2022

Why You (Yes, YOU!) Should Care

This is where it gets personal.

Why You (Yes, YOU!) Should Care

Anna McKenzie

Anna McKenzie

Christ follower. Copywriter-in-Chief @ CreativeDemand, LLC. Author of Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners.

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