Story-Driven Email Marketing: How Does It Work?

Anna McKenzie
1 min readJul 12, 2022


When I talk to marketers and business owners about email, they understand its value. But they often ask, “What should I write?”

After all, there are so many different ways to do email marketing.

What’s going to be effective?

What’s going to be engaging?

What do people want to hear from you?

What are you even trying to accomplish with email?

These are all very important questions, especially if you’re a writer or small business owner growing your following and seeking more sales.

Consistent sales (and referrals) don’t happen without brand trust. Brand trust doesn’t happen without engagement.

I created a 5-day email series so you can discover how to connect with your audience through purposeful stories that foster engagement.

Just sign up here to start receiving the Story-Driven Email Marketing mini course for free!

Your friendly neighborhood copywriter,

Anna @ CreativeDemand



Anna McKenzie

Christ follower. Copywriter-in-Chief @ CreativeDemand, LLC. Author of Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners.