Don’t lose track of these hours.
I don’t have time.
Where did the time go?
I just lost track of time.
I have probably said all three of these things to myself within the past week. The projects I’ve been working on lately have made my days run together.
But it’s no more or less time than anyone else has. I have a friend who likes to remind me that we all get 168 hours a week.
You’d think I’d be used to it by now.
You’d think those hours, numbered like that, would be more difficult to misplace.
In Psalm 90, Moses prayed, “Teach us to number our days, that we may gain a heart of wisdom.”
The truth is that things feel a little more significant when they’re quantified.
When an hour is just a drop in the ocean of your life (or should we call it a pond?), it doesn’t feel like it matters. It won’t raise or lower the water level.
But when you know how many drops go in each week, it gets a little more real.
That’s why quantifying your offer is a critical part of copywriting.
When you add things up, your customers understand exactly what’s at stake.
Decisions don’t seem so important when the offer isn’t clear… when it’s just “resources” versus “30 video lessons, 15 worksheets, and 4 hours of bonus content.”
Don’t miss your chance to get specific and help your customer make a choice.
By the way…
What will you do with your 168 hours this week?
Will you prioritize a project you’ve been putting off? Get the rest you need? Get intentional about the next step in your career? Savor a sunny afternoon?
Your friendly neighborhood copywriter,
Anna @ CreativeDemand