“You can’t make a living as a writer.” “Freelance writing doesn’t pay very much.” “You can’t make a career out of writing.” Have you heard these statements before? …

Soon you can buy something you’ve been missing. Do you know what next Tuesday is? It’s not just August 30. It’s the day that the Pumpkin Spice Latte (or “the PSL”) returns to Starbucks’ menu for the fall. Whether you love it or hate it, you have to pay attention…

How a struggling newspaper changed pro cycling forever. Confession… I’m a huge Tour de France fan. Tune in if you get a chance, because it’s going on right now. And I’ll tell you this… blood, sweat, and tears is the name of the game. Le Tour takes no prisoners. But…

When I talk to marketers and business owners about email, they understand its value. But they often ask, “What should I write?” After all, there are so many different ways to do email marketing. What’s going to be effective? What’s going to be engaging? What do people want to hear from you? What are you even trying to accomplish with email? These are all very important questions, especially if you’re a writer or small business owner growing your following and seeking more sales.

Don’t lose track of these hours. I don’t have time. Where did the time go? I just lost track of time. I have probably said all three of these things to myself within the past week. The projects I’ve been working on lately have made my days run together. But…

Let’s take a look at your subject matter experience (even expertise). What subject matter experience do you have that you never thought you’d get? I graduated from college in the middle of the Great Recession. It took me 10 months to get a job. Every day at 10 a.m., I…

This is where it gets personal. As Dale Carnegie once said… “A person’s name is to that person, the sweetest, most important sound in any language.” When we’re addressed as individuals, everything becomes more significant to us. When someone names our specific concerns, we pay attention. That’s why marketing is…

The rider with the honorable distinction of being this year’s dark horse contender for the 2022 Tour de France is none other than Primož Roglič’s teammate (and perhaps heir apparent), Jonas Vingegaard. Thirty-two year-old Roglič is still looking incredibly strong, having just won the Criterium du Dauphine — often called…

The power of context in surgery… and copywriting Can you imagine going into surgery to get your leg amputated, and you wake up to find that the wrong leg is gone? It happened to a man in Austria just last year… and he’s certainly not the first. How does something…