Last year’s Tour de France outcome shocked the world, though it wasn’t a complete surprise. Tadej Pogacar had been hunting the heels of Primoz Roglic throughout the Tour and nearly on his own, having far less support from his UAE team than Roglic’s Jumbo Visma army in yellow and black…

If you follow the five steps outlined in this guide, you’ll be on your way to automating your marketing. Instead of marketing being an ugly, shot-in-the-dark process, you’ll have a system for attracting and promoting to potential customers.

If you’re a small business owner looking to sell your products and…

Here comes another free-for-all.

Photo by Simon Connellan on Unsplash

Last year’s Tour de France was something of a free-for-all in the absence of four-time Tour winner Chris Froome, and it certainly delivered on unexpected thrills. But this year’s Tour is bound to be a free-for-all for a different reason: Packed with star power across a…

It’s not as much about form as you might think.

Photo by Howard Bouchevereau on Unsplash

Since the restart of the pro cycling season, the contenders for the yellow jersey at the 2020 Tour de France have emerged. Their names are familiar: Last season’s top performers have not disappointed, but they’ve faced the test of uncertainty…

The case for Nairo Quintana.

Photo by James Orr on Unsplash

UPDATED 8/26/20 to reflect Tour team selections

The 2020 Tour de France is destined for competitive mayhem, with Jumbo Visma looking like the team to beat even as a slew of Ineos talent flanks former Tour winner Egan Bernal. Geraint Thomas and Chris Froome have been dropped, allowing Ineos to…

It’s about to get a little more awkward within Team Ineos.

Photo by Simon Connellan on Unsplash

After months of rumors, it’s been announced that four-time Tour de France winner Chris Froome is moving to Team Israel Start-Up Nation in 2021. Many speculated that Froome might make a mid-season move because his current team, Ineos, has two other Tour winners on its roster, Geraint Thomas and Egan…

Get ready: The 2020 Tour is poised to be a wild ride.

(Photo by paolo candelo on Unsplash)

In order to get ready for this year’s Tour de France — which could be one of the only major sporting events of 2020 — we need to remember the insanity of last year’s edition.

Four-time Tour winner Chris Froome of Team Ineos did not ride the 2019 Tour. On…

Or do they just say they do?

Photo by Vlad Tchompalov on Unsplash

If you’ve seen the recent surge of solidarity coming from brands, whether through email, commercials, or social media, you may be wondering the same thing that I am: Do brands really care about Black Lives Matter, or do they just say they do?

Recently, I read a Medium article by a writer who pulled the plug on his email list of 38,000 subscribers.

He said it was too expensive to maintain, that he was intimidated to send “mass emails,” and that replies from readers and unsubscribe requests “jammed” up his inbox. …

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If you’re frustrated with the fickle nature of social media, the lack of comments on your blog, or the complicated world of Facebook and Instagram ads, you’re not alone.

I’m a professional copywriter and a digital marketing specialist. I talk to a lot of people who hate marketing their work…

Anna McKenzie

Christ follower. Copywriter-in-Chief @ CreativeDemand, LLC. Author of Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners.

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