When I talk to marketers and business owners about email, they understand its value. But they often ask, “What should I write?” After all, there are so many different ways to do email marketing. What’s going to be effective? What’s going to be engaging? What do people want to hear from you? What are you even trying to accomplish with email? These are all very important questions, especially if you’re a writer or small business owner growing your following and seeking more sales.